"Thanks for the great work that you and your team are doing for us on this project!"
~ Robert Hughes
Chief Administrative Officer
Town of Stratford
"I have had the pleasure to work with The Sharp Group on at least three separate occasions and have found their abilities to be of the highest calibre. They bring a wealth of experience which is unrivalled in eastern Canada. They deliver on time and on budget. It has been my experience that the efficiency with which they work and the top quality of the product that they deliver have made our projects both extremely pleasurable and indeed most effective. I would not hesitate to work with them again."
~ Francisco Vega
Vice-President / Sales & Marketing
MECACHROME
Montreal, Québec; Paris, France
"The Sharp Group over delivered on the Strategic Plan. Over delivered on the Communication Plan. The branding is exactly what we hoped for. We are delighted with the work."
~ Roy Main
Chief Administrative Officer
City of Charlottetown
We are a virtual marketing agency anchored in Prince Edward Island that brings national experience to the solution of regional problems by:
Applying the experience of three senior partner s (Don Baker, Dean Johnstone, Eric Riordon) who together have seen most of it (you’ve never seen it all).
Assigning in house staff with proven track records across a broad range of disciplines covering business strategy, marketing communication and graphic design.
Acquiring specialized external talent when the assignment can benefit from it.
Sharp Insight: The Added Value
We think of sharp insight as inquiring minds adding value by going beyond conventional answers to make plans more productive, messages more effective.
Sharp Services
A catalogue demonstrating how we apply Sharp Insight in
everything we do:
Marketing Planning – Combining marketing’s new interactive tools with the tried and true to achieve single minded objectives, making productivity the fifth “P”.
Research/Evaluation – Using qualitative and quantitative tools to produce actionable, cost effective information and measure results in ways that are meaningful to the business.
Branding – Applying positioning and design to all aspects of product/service delivery at corporate level and all customer interfaces.
Pricing Strategy – Turning pricing (not discounting) into competitive advantage.
Channel Management – Looking for new ways to get product to end users as directly and cost effectively as possible.
Communication Planning – Demanding precision in defining WHAT is to be communicated to WHOM, WHEN and WHERE.
Creative Execution – Getting it all done on strategy, on time and on budget by assigning the best combination of in house staff and external resources for each project.
Integration – Ensuring message compatibility in all media all the time, including:
