We are a virtual marketing agency anchored in Prince Edward Island that brings national experience to the solution of regional problems by:

1. Applying the experience of three senior partner s (Don Baker, Dean Johnstone, Eric Riordon) who together have seen most of it (you’ve never seen it all).

2. Assigning in house staff with proven track records across a broad range of disciplines covering business strategy, marketing communication and graphic design.

3. Acquiring specialized external talent when the assignment can benefit from it.

   
   

Sharp Insite: The Added Value

We think of sharp insight as inquiring minds adding value by going beyond conventional answers to make plans more productive, messages more effective.

Sharp Services

A catalogue demonstrating how we apply Sharp Insight in
everything we do:

• Marketing Planning – Combining marketing’s new interactive tools with the tried and true to achieve single minded objectives, making productivity the fifth “P”.
• Research/Evaluation – Using qualitative and quantitative tools to produce actionable, cost effective information and measure results in ways that are meaningful to the business.
• Branding – Applying positioning and design to all aspects of product/service delivery at corporate level and all customer interfaces.
• Pricing Strategy – Turning pricing (not discounting) into competitive advantage.
• Channel Management – Looking for new ways to get product to end users as directly and cost effectively as possible.
• Communication Planning – Demanding precision in defining WHAT is to be communicated to WHOM, WHEN and WHERE.
• Creative Execution – Getting it all done on strategy, on time and on budget by assigning the best combination of in house staff and external resources for each project.
• Integration – Ensuring message compatibility in all media all the time, including:
  • Online/interactive/direct marketing
  • Broadcast media
  • Print media
  • Promotion/P.O.P.
  • Internal communication
  • Public relations
  • Event management

Click here to see some of the solutions we've provided for our clients.