Tracey & Eric:
Thank you for all you have provided us & taught us about raising our profile and reaching our goals. We appreciate you and all you do.
~ Sonya & Early Childhood Development Association (ECDA) Executive
We are a virtual marketing agency anchored in Prince Edward Island that brings national experience to the solution of regional problems by:
Applying the experience of three senior partner s (Don Baker, Dean Johnstone, Eric Riordon) who together have seen most of it (you’ve never seen it all).
Assigning in house staff with proven track records across a broad range of disciplines covering business strategy, marketing communication and graphic design.
Acquiring specialized external talent when the assignment can benefit from it.
Sharp Insight: The Added Value
We think of sharp insight as inquiring minds adding value by going beyond conventional answers to make plans more productive, messages more effective.
Sharp Services
A catalogue demonstrating how we apply Sharp Insight in
everything we do:
Marketing Planning – Combining marketing’s new interactive tools with the tried and true to achieve single minded objectives, making productivity the fifth “P”.
Research/Evaluation – Using qualitative and quantitative tools to produce actionable, cost effective information and measure results in ways that are meaningful to the business.
Branding – Applying positioning and design to all aspects of product/service delivery at corporate level and all customer interfaces.
Pricing Strategy – Turning pricing (not discounting) into competitive advantage.
Channel Management – Looking for new ways to get product to end users as directly and cost effectively as possible.
Communication Planning – Demanding precision in defining WHAT is to be communicated to WHOM, WHEN and WHERE.
Creative Execution – Getting it all done on strategy, on time and on budget by assigning the best combination of in house staff and external resources for each project.
Integration – Ensuring message compatibility in all media all the time, including:
