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Marketing. Strategy. Execution. Evaluation.

Our Work


go!PEI
Good for us all.

In partnership with the Province of PEI and the Public Health Agency of Canada, not-for-profit Recreation PEI developed a toolkit to help reverse the alarming trend on PEI to obesity in children and adolescents. Working with community partners across the province, the objective was to empower Islanders to make informed choices when it comes to improved physical activity and healthier food. The Sharp Group was hired to develop and execute communication strategy. We knew from the start that a core creative element would be a music theme to express the go!PEI branding which we created along with the accompanying theme, "Good for us all." The Island's top musicians (English and French) were enlisted in this cause and the resulting theme song has anchored community events and radio spots during Phase 1 and will do the same for television in the fall. Print and collateral materials carry the theme and a strong brand presence through all media. All communication materials drive traffic to the website www.gopei.ca, where community events are promoted and self help materials offered.

Charlottetown Police Services
Our City. Our Community. Our Responsibility.

Charlottetown Police Department cruisers named Canada's "best-dressed"

As recommended by an external consulting report, Charlottetown Police Services undertook a completely new, top to bottom look at its requirements for strategic and communication planning. The Sharp Group was hired to develop a Strategic Plan for the period 2009-2011 and an integrated Communication Plan to fit the strategy. Both plans were completed over a condensed time frame culminating in June, 2009, when the Police Services' new look was launched. The Strategic Plan defines four key strategies and recommends metrics for measuring success. The Communication Plan includes new branding and an integrated approach to communicating the new positioning, (Our City. Our Community. Our Responsibility.) through all public interfaces.

"Thanks for the work of The Sharp Group on behalf of Charlottetown Police Services. You over delivered on the Strategic Plan. Over delivered on the Communication Plan. The branding is exactly what we hoped for. We are delighted with the work."

Reference:
Roy Main, Chief Administrative Officer, City of Charlottetown

PEI Museum & Heritage Foundation
Interpretive Design Strategy

Working with BGHJ Architects, we have developed new interpretive design strategy for three sites operated by the Foundation: Basin Head Fisheries Museum, Green Park Shipbuilding Museum and Elmira Railway Museum. This work was designed to combine the vision of the Museum and Heritage Foundation with the aspirations of local Friends groups in a cost effective manner. The project updated design strategy originally conceived in the seventies so as to bring these sites up to the level expected by sophisticated culture /heritage visitors in 2009. The Museum & Heritage Board and friends groups have accepted the recommendations and are moving toward implementation.

Tremploy Inc.

Tremploy is a non-profit organization that enriches the lives of its intellectually challenged clients with vocational training, life skills training and support services. We worked with staff, clients and participating employers like Canadian Tire, Paderno and the Province of Prince Edward Island to create and execute a DVD production. Tremploy staff use the DVD in presentations to communicate to provincial stakeholders and opinion leaders the unique value this organization brings to Prince Edward Island in helping intellectually challenged individuals to develop the skills and the relationships they need in order to contribute to the workplace and to society. Subsequently in 2013 we were commissioned to develop a communication plan for the related organization, Career Bridges.

Reference:
Nick Blanchard, Executive Director
902 892 5338
[email protected]

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